Podcast – Traditional Spending v/s Digital Spending

This is a very informative and important video podcast between What’s Next Media’s Andrew Myers and Auburn VW’s Matt Welch about the value of leaving room in your ad budget for creating automotive video content and not just paying the bills for distributing whatever traditionally worked (newspaper, TV Commercials).

Matt has had great success working with us to become one of the premier online dealers in the US. In this video he openly discusses the depth of his ad budget and how he goes beyond traditional measures to stay ahead of the game. The key in Auburn VW’s success is their ability to consistently evolve through the years by creating personality driven video content to cater not only his customers but to everyone and anyone. More importantly, experience with us over the years has allowed Auburn VW to think creatively when re-purposing already produced content or when developing new video ideas, making them one of the savviest dealerships in the country.

Watch the full 10 minutes to learn why investing in video’s has become compulsory in today’s technological world!

Check out this short conversation with What’s Next Media’s Andrew Myers and Matt Welch of Auburn VW about the value of leaving room in your ad budget for creating content, not just paying the bills for distributing whatever traditionally worked.

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