5 Step Automotive Video Sales Process with Andrew Myers

(From Podcast) DPB session 19 we sit down with Andrew Myers of What’s Next Media, an automotive video firm to talk not so much about video creation but more so video strategy. This proven strategy has 5 steps that Andrew reviews in detail on the session about how to create and Automotive Video Sales Process

1. Introduction – 3rd Party Vehicle Listings

2. Short Story – Your Webpage/Presence

3.Presentation – Your First Response/BDC

4.Close – The In-Store Experience

5.Rehash – CRM & Remarketing/Retargeting

Andrew gives some very quick and short suggestions and paints a rather obvious picture about how dealers should be using video online. He also talks about how videos should also be used within a dealer’s own sales process and funnel to create more engagement and more excitement in their process. Creating an automotive video sales process is all about consistency, the reason to bottle your process with video is obvious because video delivers the presentation you want every single time no matter what day of the week it is, or what time it is.

Andrew says your focus when building an automotive videos sales process should be on your actual existing funnel rather then looking to create more traffic with video. Video is a closing tool and the key to any process is creating a series of steps that you apply to impress, engage, and build value for your customers. Knowing how to use videos to engage customers on AutoTrader, on your Website, in the BDC, in the dealership, and on their phones is the key to finding success and building an automotive video sales process that will stick, and last at your dealership in the future.

ORIGINAL LINK

DPB session 18 we sit down with Andrew Myers of What’s Next Media, a automotive video firm to talk not so much about video creation but more so video strategy. The reason why Andrew is perfect for this session is he has a easy to implement video strategy for dealers to create their own Automotive Video Sales Process.

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